Topic: Beauty Industry

We deep dive into the 115-year history of L'Oréal, tracing its journey from a humble kitchen laboratory in Paris to a dominant global commercial vessel. We analyze how founder Eugène Schueller, the self-proclaimed "6000-hour man," combined scientific rigor with revolutionary marketing to launch the world's first safe synthetic hair dye. Our examination covers critical strategic pivots, including the non-family succession under the Dalle era and the landmark acquisition of Maybelline that solidified its global footprint. We pay special attention to L'Oréal's re-entry into the Chinese market since 1997, where it transitioned from selling lipsticks to establishing localized R&D centers that now feedback innovation to the global group. Ultimately, we conclude that the empire's success rests on its enduring tripod of research and development, cutting-edge technology, and a deep understanding of aesthetics across six generations of CEOs.