Outcome
A prioritized site improvement plan and verified implementation pass.
Steps
Step 1
Use manual site review and browser screenshots before making recommendations.
Step 2
Use Perplexity and primary sources for market and search intent research.
Step 3
Use Claude Code or Cursor to implement scoped fixes.
Step 4
Use SEO tools only to guide, not overwrite, editorial judgment.
Step 5
Rebuild and re-check real pages after implementation.
Quality checks
Desktop and mobile checked
Build passes
Old content removed
New pages have clear purpose